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In 2023, Meta's Instagram Threads gained 30 million signups in 24 hours, aiming to rival Twitter (now X). While popular, it faced issues like brand features, privacy worries, and censorship claims. Users ponder if Threads' pros outweigh cons. Is it a lasting competitor or FOMO-driven trend?

Chatbots represent a fascinating development in the world of technology that has irrevocably transformed how we interact with businesses and services online. Nonetheless, there is a persistent issue that has arisen concerning how people often refer to chatbots - as women.

The recent banning of TikTok in Jordan has cast a shadow over the realm of influencer marketing and public relations in the country. What was once a thriving local digital community has now been relegated to the underground, accessible only through VPNs.

This past World Cup was unprecedented in every imaginable sense. Audiences had no choice but to watch with bated breath as nations scored historic goals and battled against the odds. But the true winners of the World Cup cannot be distilled into one nation; Argentina may have taken home the cup, but there were many more winners that day.

At Advvise, we are all about content. Strategies, work plans, and campaigns offer the framework for solid communications

We at Advvise have always believed in the importance of data-driven communications.