Launching the Future of Old Amman
In 2016, Amman Rotana Hotel opened its doors to the public, ushering in a new era of service for one of the most venerated locations in old Amman: The Downtown at Abdali. With its focus on aesthetics, premium services and a client-centric approach, Amman Rotana set about to reestablish the standards of hospitality and service in Jordan as a whole, catering to such key customer demographics as businesspeople and tourists.
Addvise was brought in early on in the process to manage the grand opening and ensure that the hotel’s message reaches as many audiences as possible. The launch was set to be a premier event, one that not only encompasses the Rotana brand in all its glory and past achievements, but also underscores the commitment Rotana has to safeguarding the historicity and value of the Downtown at Abdali.
In addition to managing the full scope of the logistical preparations, Advvise also coordinated a variety of media coverage for the event, which was featured across print, television, radio and online platforms.