Celebrating 30+ Years in the Air
Since launching in 1985 with just two aircraft, Emirates has become the pinnacle of luxury air travel. Today, the airline flies the world’s biggest fleets of Airbus A380s and Boeing 777s, offering customers the comforts of the latest and most efficient wide-body aircraft in the skies. In 2016, Emirates marked its 30th anniversary of its Dubai-Amman-Dubai route, celebrating a commendable milestone that demonstrates the airline’s unique ability to connect vital hubs in the region.
To mark the occasion, Emirates partnered with Advvise to launch a unique event worthy of this landmark achievement and of its customer-centric brand. A special, one-off journey aboard Emirates’ two-story A380 aircraft was organized for select representatives of local and regional media and online influencers to offer them a taste of the truly unique journey, which was extensively publicized across a multitude of platforms. Social media was abuzz after a special campaign was launched detailing the journey and its many extravagances, with over 400 posts and 3.7 million impressions in as little as 48 hours.