Pepsi with a Cultural Twist

When Pepsi sought to further strengthen its longstanding relationship with Jordanian customers, the brand partnered with Advvise to deliver a campaign that is both personal and accessible to all audiences. Advvise worked with Pepsi to roll out a nationwide, digital-focused campaign that helped further localize the brand by introducing special edition Pepsi containers featuring imagery from renowned archeological and cultural hotspots located throughout the kingdom. Advvise leveraged its extensive network of social media influencers to bring additional visibility and hype to the campaign, which, in the span of a week, helped Pepsi boost its Instagram followers by 23K.

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