Strengthening the Backbone of the Jordanian Economy
In 2018, the Central Bank of Jordan and the World Bank set out to address the shortage of funding available to small and medium enterprises (SMEs) in Jordan by launching the Innovative Startups and SMEs Fund (ISSF). The fund was conceived with the objective of substantially increasing the availability of early-stage financing for startups and small and medium sized enterprises, which have become globally recognized as the backbone of economic development. The fund will work toward delivering higher returns on investments in the private sector and making a measurable impact on the national economy by strengthening the role of the private sector in economic growth and job creation.
ISSF partnered with Advvise to co-lead its high-level launch ceremony attended by the Prime Minister, and bringing together a host of high-ranking government officials, senior banking executives, representatives of various startups nationwide, in addition to members of the media and online influencers. The purpose of the event was to substantially publicize the fund’s creation and underscore the national efforts that took place to tackle one of the fundamental issues of long-term economic development in the kingdom.
Advvise put together a one-day event that truly did the project justice, supervising all logistics, preparations and branding from start to finish, and concluding the event with series of media interviews to get the word out and underscore its key messages.