Supporting a global movement to end child exploitation
When Laureates and Leaders for Children was planning to hold its second major annual summit in Jordan, the philanthropic organization partnered with Advvise on the organization and execution of the large-scale event. Advvise developed a tightly integrated communications strategy for the event to raise awareness on the critical issues being tackled, including the organization and execution of the summit itself. This included the announcement press conference, the branding of the event, the opening ceremony, welcome dinner, media interviews, and other key components. The successful two-day summit attended by His Majesty King Abdullah in addition to the President and First Lady of Panama, brought together more than 500 delegates from nations around the globe.