Accelerating the Promise of Sustainability
The Jordan Wind Project Company (JWPC) is the owner of the Tafila Wind Farm — the first and largest utility scale wind power plant in Jordan and the Middle East. The project has various stakeholders including international organizations like the IFC, InfraMed Infrastructure Fund, EP Global Energy and Masdar. Given the scale and importance of its operations to the future of energy production and environmental preservation in Jordan, the company sought to develop a long-term communications campaign with Advvise that not only raised its public profile significantly but also tackled the wide array of issues that drove its creation in the first place, including the urgent need for sustainable solutions to propel the development of Jordan’s energy sector.
Today, JWPC is recognized as the industry leader and an authority on sustainability and through Advvise has received considerable coverage on prominent international outlets such as France 3, Associated Press, Agence France Press, Al Jazeera, Al Arabia, Abu Dhabi TV, Sky News, and others.